That is a big HELL NO!!!. I say this because one doesn’t need to go far to see the devastating effects alcohol has caused in our lives. Am not in any way trying to condemn alcohol consumers. However, when our TV sets make you crave for something you may have no idea about without warning you on its excesses then I will have to quote from the movie Apollo 13 ‘ Euston, we have a problem’ From broken marriages and families to road accidents and poor health you name it. Neglected family responsibilities; it is right there before our eyes. Yet this is something we want to give it more advertisement space on TV.
First and foremost, teens and young people spend alot of time watching television. There minds are being fed on a daily basis, with how sweet and juicy an alcoholic drink is. Unfortunately for some of them, alcoholic drinks are readily available even in the comfort of their homes. With alcoholic ads on our TV sets, non-alcoholics are tempted on a daily basis to test the brand being advertised. People drinking alcohol are made to appear happy and having a lot of fun. Our teens, pick this cues from them and start over.
Secondly, alcohol is a factor in the four leading causes of death among them car accidents, homicide and suicide, unintentional injuries. This means the more the TV advertisements on alcohol, the more the number of deaths in a nation or a given country. Unfortunately, young people view close to 20,000 commercials each year; out of this, 2000 are for beer and wine. This therefore has a direct effect on how people perceive alcohol – it’s fun, helps you forget your problems, feels good to be tipsy. Stop alcohol advertisements on our TV sets stop high number of deaths.
Thirdly, morals and decency of a society or nation are eroded through TV commercial advertisements on alcohol. Take for example, half-naked women drinking themselves over and dancing blissly to the tune of music in a TV commercial. Over time, our daughters and sisters would want to do the same thing. Anything watched that touches on our deepest human feelings always creates a hunger or invokes feelings for the same. Unfortunately, such TV commercials come when the whole family is having dinner. To maintain and promote morals in society, let’s uphold the right values even on our TV sets.
Furthermore, if tobacco, a product with addictive tendencies and devastating social and health effects was banned on TV why not alcohol??. In the United states, excessive drinking is responsible for 1 in 10 deaths among adults between the ages of 20-64 years old on average. This is a worrying trend that can be taken care of by reducing the number of TV commercial. Worse still, the number of people who own television sets in their homes has increased over the years, giving more room for TV commercial advertisments to reach a large number of people. Such advertisments should be banned.
Our lives and health are more important to be made shorter by the wrong commercial advertisments. Businesspeople and the party lovers will argue on the contrary but the fact remains that television advertisements by Alcohol manufacturers should be banned for the general well-being of every single individual.
Strasburger, V.C., and Donnerstein, E. (1999). Children, adolescents, and the media: Issues and solutions. Paediatrics, 103 (1): 129-139.